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Our Story and Purpose

The strategic and passionate pursuit of patient-centric hospital navigation services started with a cancer diagnosis.

“We have some news for you.
You have cancer.”


Our founder, Benjamin, felt the impact of that short sentence a few years ago when the doctor shared the news. That’s when Waystride’s journey began.

The impact of that crushing message and its implications did not affect only Benjamin. In fact, much of the weight fell upon his family and friends who responded with sincere empathy and determined support. Rather than dividing loved ones, the diagnosis served as a catalyst to fully understand and experience the power of people positively influencing another – in Benjamin’s case, this came through an influx of notes, comments, and prayers.


The supporters sit on the sidelines; the hospital visit was another story.

The slap on the face, the breakdown of human interaction and care began the moment his car parked in the parking garage. Following the signage to find the hospital entrance was impossible. Locating a staff member who actually knew how to traverse the hospital proved to be unlikely. Sadly, the immense level of stress involved with finding his appointments became normal. Getting lost and the resulting tardiness only added to his perceived lack of control over his situation.

Being lost is painful.

Benjamin’s doctors were exceptional and his nurses great. Finding his way to them and back to his car were easily the most stressful aspects of the navigating his cancer journey from surgery to radiation.

The staff’s lack of knowledge of the building was astounding. Hurried workers skated from place to place, fully focused upon their current tasks. Without conscious intention, the staff quickly demonstrated their seemingly complete disinterest in others’ situations. The irony is that they do really care.

Being lost is unbearable. Feeling uncared for, even irrationally, even worse.

We started WayStride to re-instill a new level of individual compassion and a renewed sense of dignity to the healthcare experience. Our simple tools set healthcare organizations on a clear path to providing the next level of patient and staff engagement and care.

For Benjamin, there was a clear breakdown of compassion until he reached the examination room. Now, we have embarked on a journey to provide next level patient compassion and service – the exact solutions which he would have utilized during his time of crisis – by providing practical solutions that help healthcare organizations make faster, safer, and more efficient operating decisions. To learn more about what we provide, find out what Waystride does.

Today, Benjamin is blessed to have a completely clean bill of health and seeks to bless those who are now in a medical crisis.


Today, we accomplish our Purpose by building an experience and community that guides people through their hospital experiences via the GPS-like Waystride Application and building a platform that offers healthcare providers with tools and data that aggregates into simple reports. 


Waystride seeks to help people by providing meaningful and practical tools that people are empowered to use. Rather than ignoring the problem of patient frustration when it comes to wayfinding, Waystride seeks to offer an accessible solution in order to eliminate the anxiety of feeling lost by providing a personal guide directing patients to their appointments with ease.

We aim to add value to hospitals by eliminating wayfinding interruptions and therefore boosting hospital employee efficiency so that saved money may be reinvested where it is truly needed. The app also collects and configures data relating to how people interact with and work throughout specific hospital campuses, and Waystride aims to help hospitals make informed operating decisions based upon that data.